Official betting is when a sports book makes its data available to other sportsbooks so that they can use it to set odds on games. This data is obtained from official websites and is used by bookmakers to set odds on games. The NFL is the last major sports league to sign an official betting deal. The NFL announced that three sportsbooks will be the official betting partners of the NFL in 2017. Besides accessing official league data, these companies will also be able to promote their relationship with the NFL. For example, they will be able to tie their branding to on air and online statistics. This deal is valid for three years and will be renewable after that.
In addition to this, many states are moving toward legalizing sports betting. In the past few years, states like New Hampshire and North Carolina have made it legal to place wagers on their favorite sports. And now, sports betting is gaining popularity in Canada. Maple Leaf Sports & Entertainment has partnered with PointsBet and will soon become the official betting partner of several sports brands. However, some leagues worry about the potential problems of using unofficial data in sports betting.
Fortunately, the NFL is stepping up its efforts to prevent sports betting from being a problem. The league is providing comprehensive gambling training to players and implementing world-class monitoring to ensure fairness.