In an effort to reach the American soccer community, the NHL has signed multi-year deals with BetMGM and FanDuel. These sportsbook partners are the exclusive providers of daily fantasy and sports betting for the league. The agreements extend beyond the US to Canada, where sports wagering became legal last summer. This is an opportunity for fans to place wagers on their favorite teams, and is an important step in the growth of the sport in the US.
The PGA Tour and FanDuel recently announced an expansion of their marketing relationship. As an Official Betting Operator, FanDuel will become the exclusive odds provider for the tour’s social platforms. The companies will also collaborate to deliver odds-based content through social channels. This will allow fans to view odds and betting information based on the storylines and betting lines of the players. This will help increase the popularity of golf on the site and boost the business of both the PGA Tour and FanDuel.
Other sports leagues have also decided to offer betting, including football, basketball, and baseball. NFL teams’ names were banned from gambling content a few years ago, but the league is trying to expand its reach. The league has also partnered with media companies to offer betting content to its fans. Fox, for example, launched its own sportsbook, Fox Bet, as part of a five-year deal with sportsbook sites. If the agreement continues, the league will receive more than $1 billion in revenue through gambling-related content. The NFL is also hesitant to allow betting kiosks in stadiums.