NFL is the last American sports league to sign official betting deals with other companies. The league has announced that three sportsbooks will become its official betting partners. The sportsbooks will get official data from the NFL, as well as the opportunity to promote their relationship with the league and tie their brands to statistics. If the five-year agreement sticks, the NFL will get nearly $1 billion in revenue, though the league can opt out after three years. The NFL has a history of extending official betting deals.
In addition, betPARX plans to offer branded fan experiences during Memorial Tournament. This partnership will elevate the fan experience for golf fans. The company first entered the golf market with the Memorial Tournament and has since leveraged its influence to become an official betting partner of the entire PGA Tour. The company will have exclusive rights to the PGA Tour’s intellectual property, marks, video highlights, and more. It is unclear if the partnership will include all PGA Tour events, but the deal should allow it to expand its reach into the golf market.
MLB and DraftKings are already partners for daily fantasy sports. The company has expanded its reach to seven countries around the world. They now offer 15 distinct sports categories, and they are the official betting partner of the NFL, NBA, and PGA TOUR. Additionally, DraftKings owns the Vegas Sports Information Network, which broadcasts MLB games in various platforms. They also have a wide range of sports betting products and services that support both the PGA TOUR and MLB.