NFL is the latest American sports league to sign an official betting deal. Three sportsbooks have signed on to become official partners of the league and get access to official league data. The agreements allow them to promote their association with the league and tie their brands to game statistics. If the five-year deal works, the NFL will receive almost $1 billion in revenue, but the league can opt out at any time during the first three years. This means that betting content will be integrated into NFL Network broadcasts this fall.
Sports betting is legal in the United States in 2018, and NASCAR needed a sportsbook product to provide fans with a great live betting experience. In order to achieve this, the organization created the first official data-powered betting solution in the history of NASCAR. The platform allows sportsbooks to accept over 25 in-race bets and gives fans across regulated states a highly immersive and exciting live betting experience. This has made official betting in the NFL more popular than ever.
The agreement includes a content and marketing partnership for a three-year period. The deal also includes an agreement for the two companies to become the official betting operator of the PGA Tour in Australia and the United Kingdom. It also includes the use of PGA Tour marks, advertising within TOUR media and distribution of highlights to FanDuel’s members. The companies will also cooperate on implementing a shot tracking platform, TourCast.