The NFL recently announced three sportsbooks as its official betting partners. This partnership allows betting operations to access official league statistics and integrate the gambling experience into the stadium experience. The NFL expects to generate $270 million in revenue through official sports betting this year. In the future, other sportsbooks could sign such deals with NFL teams.
The NFL and the other leagues have been taking action to ensure that sports betting is safe for fans. Since May, seven states have legalized sports betting and several more are expected to follow suit. While the NFL and some NFL fans claim that legalized sports betting threatens the integrity of their league, they are not the only ones who disagree.
In an effort to combat the growing number of gambling-related issues, the NFL and sportsbooks have signed a deal to license official data to sportsbooks worldwide. This agreement will allow bookmakers to generate live betting odds faster and provide longer odds for fans. The leagues are also aligning with Have A Game Plan, the American Gaming Association, and Genius Sports to provide live scoring data to the public.
NFL broadcasters are allowed to air six sportsbook commercials per game. This is in addition to the six allowed by the league to its approved sportsbook operators. The NFL has also added betting lines and spreads to the bottom of its broadcasts. The networks have also added free-play games, such as a contest where viewers can win money from studio analyst Terry Bradshaw.